The Founder – Identity

Drawing from the Victorian era and using the theme: “Wacky Inventors – Wacky inventions”, we created the branding for ONA’s signature blend- The Founder.

Our imagery used goats (based on the coffee creation myth), Victorian blueprints and a drawing of the owner attached to a hot air balloon playing the part of the monarch in this fantasy world.

Why use set such a quirky scene? To reflect ONA’s belief in uniquely doing things, creating an impact and having a laugh while doing so.