Project:
ARP – Homegrown Blend
Date: 2021
Attributes:
Packaging
Brand strategy
All Real Protein’s Homegrown blend is a protein powder made from 100% local ingredients. Our concepts were based around the beach and sunshine as they are easy identification points that represent our country. We began with detailed illustrations but settled on simplifying the idea further by using gradients to create a sense of heat.
After all, there’s nothing more Australian than a 40-degree day and a glimmering mirage on the horizon.