Project:
All Real Protein – Signature Protein Blends
Date: 2020
Attributes:
Packaging
Brand strategy
All Real Protein are a dynamic and forward thinking supplement company based in Sydney, Australia.
When the client first approached us, their main objective was to stand out and gain visibility in an already saturated market. They launched their brand with 3 protein blends that encompassed 2 flavour variations within each and we created the packaging to reflect their exciting product. We designed packing for 1kg, 600g as well as a range of single serve packs.
In the initial brainstorming sessions with the client it seemed we would go for a more traditional illustration based solution for their product. However after the first round of concept designs and subsequent research phase of the project, a different solution was agreed upon that best suited the product and the direction the brand is moving towards.
Focusing on the quality nature of the ingredients and the company’s ethos on health and well being we devised an energetic, modern, fresh style for the product. Bound to be remembered by any potential customer, the all real protein look celebrates health, energy, wellness and a positive attitude towards life.