BRAND DESIGN TRUTHS, GOALS
Project:
All Real Protein Brand execution
Date: 2020 onwards
Attributes:
Logo design
Brand strategy
Collateral images
All Real Protein – Brand synopsis
When the owners of All Real Protein approached us, they had a logo and a rough idea of what they thought their business stood for.
When dealing with a small business it can be difficult for them to understand branding, let alone have the funds or time to implement one thoroughly. Like a human growing up, it takes time for a brand to find its feet and discover who it is.
First, we begin with discovering our core values as a business. Next, we explore our vision for the brand. Here on, we can understand our position and find our voice.
BRAND VALUES
Integrity
Our community is our lifeline. By building strong relationships, we share in each others successes and experiences.
Empathy
We understand that the health field and the pressures that arise around one’s health are real. We seek to always remain open and honest, to assist in a better future for all.
Honesty
We always seek to provide the best possible, service, products and outcomes. We never lie about what is in our products, or where they come from.
BRAND VISION
ARP are striving To be the driving force of change in the international supplement and nutrition sector, setting ourselves apart from the established players and pioneering a shift towards natural health, quality of ingredient and long term sustainability.
With not only a shift to the use of only premium ingredients but also to produce and manufacture our products locally supporting home grown business and creating a better future.
BRAND PURPOSE
Our driving purpose and ultimate ambition is to create a community that personifies all aspects of health through quality information, positive action and shared experiences.
The supplement industry is often a space with an abundance of misinformation and lack of transparency, and to correct that, we are striving to be leaders in the realignment towards the needs of sustainable contemporary, holistic health.
BRAND TRUTH
In a market flooded with the use profit driven fillers that are ultimately at the consumers detriment, we ensure that we are selecting the highest quality ingredients possible for each carefully curated blend.
We consider bioavailability, seasonal implications and country of origin as a part of all our products to ensure there are NO unhealthy preservatives, NO compromise on ingredients and NO hidden nasties.
BRAND POSITION
Our brand is for anyone who is cognitively transitioning into being the best version of themselves. Anyone looking to better their health knowledge and language. Anyone who is taking action to improving their overall wellness.
The ARP product range is for individuals that cover the full spectrum of the community. Whether it be the elite athlete, the active health conscious mum or the passionate weekend sports nut, we aim to provide them all with not only the best supplements on the market, but equip them with the tools through community engagement to achieve their health and nutrition goals.
BRAND VOICE
Our community is engaged through a friendly, inclusive and informative tone, allowing us to be accessible to our broad and experience diverse audience. Casual in our approach yet a firm directive in the way we want our audience to be best informed on all aspects of our vision, purpose and truth.
Logo
Main logo
Secondary logo - centre justified
Sub logo
Style Guide
Collateral
