NBI – Moo Custard Cups

Project:

Moo Custard cup designs
Date: 2018

Attributes:

Packaging
Brand strategy

Moo Custard cups are a children’s snack alternative to sugar-based snacks. Being egg and gluten-free makes them perfect for those with allergies.

Our design focused on the flavour of each variant, using illustrations reminiscent of other sugar snack packaging. We originally had a mascot planned which we abandoned in favour of focusing solely on the flavour of each pack.

Marydale is a registered trademark of NBI pty ltd.

Designs

Flat artwork – Banana & Strawberry

Flat artwork for Moo Custard Cups Banana flavour
Flat artwork for Moo Custard Cups Strawberry flavour

Render

Rendered view of Moo Custard cups - Banana flavour
Rendered view of Moo Custard cups - Strawberry flavour

Designs

Flat artwork – Chocolate & Vanilla

Flat artwork for Moo Custard Cups Chocolate flavour
Flat artwork for Moo Custard Cups Vanilla flavour

Render

Rendered view of Moo Custard cups - Chocolate flavour
Rendered view of Moo Custard cups - Vanilla flavour